Zicklin School of Business - Baruch College
City University of New York

Electronic Commerce
CIS 9444 - Spring 2003

*NOTE* THIS SYLLABUS IS CURRENTLY UNDER CONSTRUCTION AND IT WILL BE MOVED TO BLACKBOARD


SYLLABUS

Section Days Start Stop Room Building
MW73 Mon Wed 7:35pm 8:50pm VC


Professor Dr. Marios Koufaris
Office: Room 11-249, 11th floor, One Bernard Baruch Way
Phone: 646-312-3373
Fax: 646-312-3351
Office Hours: Wednesday 1:00pm-3:00pm or by appointment
E-Mail: marios_koufaris@baruch.cuny.edu (Preferred mode of communication)
Please put the following in the Subject line for any e-mail to me: CIS 9444, Section #,  followed by the specific subject of your e-mail. 
Course WWW : http://cisnet.baruch.cuny.edu/koufaris/classes/9444/
Objectives This course is a comprehensive introduction to electronic commerce taken from a CIS business perspective. The issues addressed cover the technical infrastructure, business impact, and global considerations surrounding the analysis and implementation of electronic commerce. Students will be exposed to a variety of resources and media including respected academic articles in the relevant literature, product and service information from EC vendors and the trade press, existing EC implementations on the Internet and hands-on exposure in our instructional computer lab. 

Topics Include:

  • Introduction to Electronic Commerce and EC Systems 
  • Introduction to the Internet/Intranets/Extranets
  • EC Infrastructure: Internet/WWW, HTML/XML, Databases, Security and Encryption
  • Electronic Transactions and Payment Mechanisms
  • Integrated Electronic Commerce Systems and Tools
  • Legal, Ethical and Economic Aspects of Global Electronic Commerce
  • Textbooks / Materials All readings are assigned for a whole week and they must be done ahead of class.

    REQUIRED Textbook (Available at Baruch College bookstore and Shakespeare & Co.)

    • "E-Business Technologies", Napier, Judd, Rivers, and Adams. Thompson Course Technology, ISBN 0-619-06319-X
    REQUIRED Case Studies and Technology Notes (Available at Baruch College bookstore)
    • There is a small selection of case studies that is available at the Baruch College bookstore that are required readings for this class.
    Additional readings will also be provided on the course syllabus web page. 
    Resources
    • All students must obtain and maintain an e-mail account either at Baruch or with an internet service provider. To obtain a Baruch e-mail account, please visit http://www.baruch.cuny.edu/email/index.html and follow the directions.
    • The slides used for the lectures will be made available at the Notes section of the class web site at least one day prior to the lecture. If you want to have the slides with you during the class, please print them out and bring them with you. I will not provide printouts of the slides for the entire class.
    Course Content
    • In addition to required reading in the textbook, there will be 3 homework assignments of which you are required to complete only two.
    • Examinations will consist of a Mid-term exam and a quiz. The quiz will take place towards the end of the semester and it will only cover the material taught after the midterm. It will not be cumulative but a good understanding of the material up to the Midterm is essential.
    • A major group project is also required and presentations will be made towards the end of the semester.
    Announcements Announcements regarding the class such as schedule changes, assignments, projects, and so on will be made in class during the first 10 minutes as well as on the web at the Announcements page. You are responsible for being in class ON TIME to hear the announcements and for checking the class web site for announcements regularly.
    Grading
  • Mid term Exam
  • 35%
  • Quiz 
  • 15%
  • Group Project
  • 30%
  • Homeworks
  • 10%
     Class participation 10%
    Homework assignments are due at the beginning of the class period. Late assignments will be graded down 5% per day late. 
    Class Participation Electronic Commerce is a vast field that is constantly changing. Therefore, the content of the class will always be dynamic and constantly updated. This is why your participation in class discussions is vital. Many of you can provide real world context for what we will be discussing in the class.

    During some class sessions you are assigned a case study. Please read the case study before coming to class and be ready to discuss it during class.

    We will always have some guest speakers in the class. Attending their talks is not optional. Their lectures are considered class material and may be part of the midterm or the quiz. This is also your opportunity to ask questions and get answers from individuals who are currently involved in the industry so you are encouraged to participate in class discussions with the guest speakers.

    10% of your class grade depends on your class participation.

    Prerequisites CIS 9000 Information Systems for Managers
    Students must have a firm understanding of topics covered in CIS 9000. Students who received a "B" or less in CIS 9000 or students who have taken CIS 9000 more than 1 year ago should consult with the instructor prior to registering for this class. 
    Topics / Schedule (Tentative) The following table gives a tentative lecture schedule for the course. Please note that due to the dynamic nature of Electronic Commerce, the schedule may change as the semester progresses.
     
    Class Dates Topics and Readings
    Mon January 27 Course Description
    Wed January 29
    Mon February 3
    Course Introduction
    Course Introduction

    Readings for the week:
    Chapter 1
    "Doing Business in the Wired World," Ajit Kambil, IEEE Computer, May 1997. (Concentrate on the discussion of Figure 2 in pp. 57-59)

    Optional Readings:
    "Exploration of World Wide Web Tilts From Eclectic to Mundane," NY Times, August 26, 2001

    Wed February 5
    Mon February 10
    Wed February 12
    EDI, Networks, and the Internet
    EDI, Networks, and the Internet
    NO CLASS

    Readings for the week:
    Chapter 2
    Chapter 4 (Use this chapter as reference but concentrate mostly on the class notes)
    Chapter 13, pp. 393-400
    Chapter 7, pp. 197-207
    "How WorldCom's Crisis Threatens the Net," Wired, September 2002
    Visit the Internet2 web site

    Optional Readings:
    "A Paternity Dispute Divides Net Pioneers", New York Times, Nov. 8, 2001
    "Among WorldCom Puzzles, Future of UUNet Service", New York Times, July 24, 2002
    "Domain-Name Regulator Is Given a Year to Improve," New York Times, September 21,2002

    Mon February 17
    Wed February 19
    Mon February 24
    NO CLASS
    The Web, HTML, and XML (Class will be in 11-125)
    The Web, HTML, and XML (Class will be in 11-125)

    Readings for the week:
    Chapter 2
    Chapter 4 (Use this chapter as reference but concentrate mostly on the class notes)
    Technology Note: "Web and IT Hosting Facilities," Harvard Business School, 9-601-134 (Available at the bookstore)

    Optional Readings:
    Microsoft announces new XML authoring application "XDocs" for Office suite.
    "War of the Browsers Resumes With More Players This Autumn," New York Times, September 30, 2002

    Wed February 26
    Mon March 3
    Intranets, Extranets, and other Internet technologies and applications
    Intranets, Extranets, and other Internet technologies and applications

    Readings for the week:
    Chapter 14
    Case Study: "Cisco Systems: Web-enablement", Harvard Business School, 9-301-056 (Available at the bookstore)
    "How an Intranet Opened Up the Door to Profits," Marcia Stepaneck, Business Week, July 26, 1999
    "What Is P2P...And What Isn't?" Clay Shirky, Openp2p.com, 11/24/2000
    "I.B.M. Making a Commitment to Next Phase of the Internet", New York Times, August 2, 2001 (free registration required)
    "Postcards From Planet Google," New York Times, November 28, 2002

    Wed March 5
     
     
     
     

     

    "The Dynamic Workplace at IBM."
    Guest Speaker:
    Marc Giges, Principal

    IBM Strategy & Change  -  East Region
    Financial Services Sector
    Business Innovation Services

    Readings for the week:
    Technology Note: "The Ten Components of a Strategic I-Net", Harvard Business School, 9-301-154 (Available at the bookstore)

    Mon March 10
    Wed March 12
    M-Commerce
    M-Commerce

    Readings for the week:
    "Walker in the Wireless City," New York Times, November 24, 2002
    "Businesses, Big and Small, Bet on Wireless Internet Access," New York Times, November 18, 2002
    "U.S. Cellphone Users Don't Seem to Get Message About Messaging", New York Times, September 2, 2002
    "Connecting Gadgets, Without Wires", New York Times, May 16, 2002
    "The Web without wires, wherever," NY Times, February 22, 2001
    "The cell phone as a marketing tool: Will consumers answer the call?" Knowledge@Wharton, March 19, 2001
    "Being Wireless", Nicholas Negroponte, Wired, October 2002

    M-Commerce examples:
    Hotelguide.com mobile hotel directory
    Edmunds.com mobile car directory

    Mon March 17
    Wed March 19
    WWW, Servers, and Security
    WWW, Servers, and Security

    Readings for the week:
    Chapter 9
    Chapter 10
    "US Selects a New Encryption Technique", NY Times, Oct. 3, 2000 (Requires free registration)
    "As Wireless Networks Grow, So Do Security Fears", NY Times, Aug. 19, 2001(Requires free registration)

    Mon March 24
     
     
     
     

    Wed March 26

    "Electronic Payments"
    Guest Speaker
    Gail Hoffman, e-business consultant for BankOne
    Global Treasury and Trade Division
    Commercial Internet Group

    Electronic Payments

    Readings for the week:
    Case Study: "Mondex International: Reengineering Money," Ives and Earl, 1997
    Chapter 8
    "The Real Victims of Fraud", Miguel Helft, The Industry Standard, March 06, 2000
    "Credit cards with chips have little use in U.S." NY Times, August 12, 2001

    Optional Readings:
    "Credit Card Theft Thrives Online as Global Market", New York Times, May 13, 2002
    "Hong Kong govt awards 'smart' national ID card contract", Computeruser.com, March 31, 2002

    Mon March 31

    Wed April 2

    Review Session

    MIDTERM

    Mon April 7
    Wed April 9
    Mon April 14
    Online Marketing
    Online Marketing
    "The State of Online Advertising" 
    Guest Speaker: 
    Molly Hislop, Director of Research and Development, Dynamic Logic

    Readings for the week:
    Chapter 11
    "System for Measuring Clicks Is Under Assault", NY Times, August 27, 2001

    Tue April 15 Online Retail (NOTE: This is a Tuesday class)

    Readings for the week:
    "Online Retailers Try to Flourish Year-Round," New York Times, January 6, 2003
    "Putting Tinsel Into Web Shopping," New York Times, November 18, 2002
    "An Online Success for Lands' End," New York Times, September 30, 2002
    "Web Retailers Try to Get Personal", New York Times, Aug. 19, 2002

    Wed April 16
    Mon April 21
    Wed April 23
    NO CLASS
    NO CLASS
    NO CLASS
    Mon April 28
    Wed April 30
    Supply Chains and Value Chains, Intermediaries, and Legal Issues
    Supply Chains and Value Chains, Intermediaries, and Legal Issues

    Readings for the week:
    "Internet Sites Delete News of Sales by Big Retailers," New York Times, November 21 2002
    "Study Tallies Sites Blocked by Google," New York Times, October 25, 2002
    "Music Industry in Global Fight on Web Copies," New York Times, October 7, 2002
    "Amazon Ships to Sorting Machine Beat", New York Times, Jan. 21, 2002
    Chapter 13, pp. 373-393
    Chapter 15

    Optional Readings:
    "Amazon your Industry: Extracting Value From the Value Chain",  Timothy M. Laseter, Patrick W. Houston, Joshua L. Wright and Juliana Y. Park

    Mon May 5
    Wed May 7
    Review Session
    Quiz
    Mon May 12
    Wed May 14
    Group Presentations
    Group Presentations

    Please note that this schedule is subject to change. Students are expected to come to class prepared and ready to participate. The associated chapters should be read ahead of time.

    Additional Notes

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